ALYX WALKER

Welcome to my body of work.

I’ve been a filmmaker since 2011, working across music videos, live events, and documentary-style projects. For a long time, I was focused on capturing moments, until I realized what actually energized me wasn’t just the visuals, but what the visuals were saying.

That shift happened when I worked with my first social media client (who’s still with me today — hi Rick). It was the first time I used storytelling intentionally to support a product and a business, and everything clicked. Video stopped being about output and started becoming about connection.

Since then, my work has evolved alongside the industry. After moving to Atlanta in 2019, I began producing larger bodies of work and stepping into production coordination and management on more complex sets. At the same time, the media landscape was changing; platforms shifted, trends moved faster, and attention became harder to hold.

That forced an important question: What actually makes this work valuable?

The answer has always been the same; story.

The value in my work lives in understanding people: what they’re navigating, what they care about, and what they need to see themselves reflected in. When media taps into real struggles and real emotions, it stops feeling like marketing and starts feeling meaningful.

That’s where I do my best work.

I approach every project as a story first; whether it’s branded content, episodic media, or community-driven video , with the goal of creating work that feels intentional, relatable, and built to last beyond trends.