• Shot and edited client highlight videos to tell real, relatable stories of restaurant owners using their product

• Developed pitch decks to help XPRESS secure sponsorships and strategic partners

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• Created a content system that encouraged clients to contribute video testimonials, so the brand could market itself organically

The Results

From June to August, XPRESS went from 50 clients to 150 — a 3x growth in just 90 days!

And just as importantly, their brand began to look and feel as legit as their product actually was.

The vibe? High-quality, high-energy, and totally aligned with their target market.

The Experience

Working with XPRESS felt like collaborating with friends who were just as passionate about building as I was. We didn’t just build content — we built momentum. Every win felt shared. Every post felt purposeful. And by the end, we weren’t guessing anymore — we had a system.

Your Turn

If you’re a founder with a powerful product and a quiet digital presence — let’s change that. With the right strategy, consistency, and storytelling, your business could be the next XPRESS-level success.

📩 Let’s talk about what’s possible for your brand.

XPRESS is a tech company shaking up the food industry , building sleek apps and websites for restaurants — but they were flying under the radar, with only 50 active clients and a quiet digital presence.

They had something powerful, but not enough people were seeing it.

That’s where I came in.

The Mission

As their Digital Marketing Manager, I wanted to build a strategy that told their story, showcased their wins, and attracted the kind of restaurant owners who needed them most.

What We Did Together

Over several months, the XPRESS team and I rolled up our sleeves and co-created a full digital upgrade:

• Captured fresh headshots of the owners that reflected their personality and leadership

• Produced a dynamic video ad in multiple formats for platforms like IG Reels, YouTube Shorts, and Facebook Ads